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NEAT FEET PACK OF TWO CHARACTER SOCKS

Shoes Accessories

$9.95
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NEAT FEET PACK OF TWO CHARACTER SOCKS

NEAT FEET PACK OF TWO CHARACTER SOCKS

$9.95

These super socks will soon be your little one’s favourites. Crafted from bamboo which has more benefits than you can shake a stick at such as being hypoallergenic, thermo-regulating and other scientific words.


More Info
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LORNA RAGLAN SLEEVE T-SHIRT

LORNA RAGLAN SLEEVE T-SHIRT

$29.95

I-spy SEQUINS! A must for any little girls’ wardrobe, this top will sparkle and shine all day long. Complete with a dropped hem, stylish raglan sleeves and contrast detail. Built from hardwearing yet super soft cotton.


More Info
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MID NAVY EMILIA JERSEY LEGGING

MID NAVY EMILIA JERSEY LEGGING

$17.95

As the cold weather makes it presence felt, bare legs are a big no-no. Cover up with these soft stretchy leggings and make running around, adventure seeking altogether more comfortable.


More Info
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BLUE BALLON FOX FIFE APPLIQUE BABYGROW

BLUE BALLON FOX FIFE APPLIQUE BABYGROW

$39.95

Featuring a unique applique, this babygrow is a must for all little crawlers and explorers. Cut from soft-against-the-skin cotton, footless for ultimate comfort and with well-placed poppers for easy-on and easy-off.


More Info
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LIVELY PACK OF TWO KNITED LEGGINGS

LIVELY PACK OF TWO KNITED LEGGINGS

$22.95

Perfect for little crawlers and explorers, these footless knitted legging are an essential addition to any little one’s wardrobe but thanks to the animal motif on the bottom they’d make a great gift too.


More Info
LIVELY 2 PACK INTARSIA LEGGING

Baby Girls

$22.95
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LIVELY 2 PACK INTARSIA LEGGING

LIVELY 2 PACK INTARSIA LEGGING

$22.95

This twin pack of footless knitted legging tights are an essential addition to any little one’s wardrobe but thanks to the fun motif they’d make a great gift too. Perfect for little crawlers.


More Info
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DINO BRILLIANT BAMBOO PACK OF THREE SOCKS

DINO BRILLIANT BAMBOO PACK OF THREE SOCKS

$17.95

Have him pulling his socks up with pride this season with these super socks. Crafted from a bamboo mix which has more benefits than you can shake a stick at such as being hypoallergenic, thermo-regulating and other scientific words.


More Info
KAYE APPLIQUE DRESS

Girls

$39.95
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KAYE APPLIQUE DRESS

KAYE APPLIQUE DRESS

$39.95

This dress features a roller skating unicorn. Need we say anymore? Probably not, but we’ll tell you that it’s in an easy-to-wear A-line shape and is made from soft jersey. Contender for her favourite dress? Almost certainly.


More Info
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Pink Apple Spot Christina Dress and Leggings Set

Pink Apple Spot Christina Dress and Leggings Set

$39.95

In pretty new season prints this set, that includes an empire line dress and comfortable leggings, is a great asset to her first wardrobe. Cut generously from soft cotton, easy to get on and easy to get off. Hand me down worthy too.


More Info
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BOYS ANIMATE APPLIQUE T-SHIRT

BOYS ANIMATE APPLIQUE T-SHIRT

$29.95

One of the most fun-filled jersey tops we’ve ever designed. Full of character for your little character and crafted from super-soft (yet exceptionally sturdy) cotton jersey.


More Info
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ANIMATE APPLIQUE T-SHIRT

ANIMATE APPLIQUE T-SHIRT

$29.95

One of the most fun-filled jersey tops we’ve ever designed. Full of character for your little character and crafted from super-soft (yet exceptionally sturdy) cotton jersey.


More Info
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ALLIE PEPLUM SWING DRESS

ALLIE PEPLUM SWING DRESS

$44.95

Made to swirl and twirl, this pretty peplum swing dress will be a playful addition to her wardrobe. With plenty of thoughtful details that you won’t find anywhere else and crafted from super soft cotton that won’t lose its colour or shape no matter how many times it visits the washing machine.


More Info
REED SWEATSHIRT JACKET

Baby Girls

$44.95
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REED SWEATSHIRT JACKET

REED SWEATSHIRT JACKET

$44.95

Adorned with an eye-catching print and complete with ears to the cosy hood, this sweatshirt-style jacket will quickly become a favourite. A great gift idea for any little one at any time of year.


More Info
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RAYMOND GLOW IN THE DARK T-SHIRT

RAYMOND GLOW IN THE DARK T-SHIRT

$24.95

Close the curtains and turn the lights off. This t-shirt is glow in the dark! Featuring a cool graphic and crafted from soft yet sturdy cotton - this long sleeve jersey t-shirt is destined for the top.


More Info
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ORANGE SHARKS PRINTED FLIP BOYS

ORANGE SHARKS PRINTED FLIP BOYS

$17.95

If your boy had the chance to design a pair of flip flops, they’d probably end up looking something like this. Lightweight, hardwearing, comfy and splashed with eye-catching designs courtesy of our in-house print team.


More Info
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NAVY OCTOPUS PRINTED FLIP BOYS

NAVY OCTOPUS PRINTED FLIP BOYS

$17.95

If your boy had the chance to design a pair of flip flops, they’d probably end up looking something like this. Lightweight, hardwearing, comfy and splashed with eye-catching designs courtesy of our in-house print team.


More Info
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PINK STRIPE PRINTED FLIP FLOPS

PINK STRIPE PRINTED FLIP FLOPS

$17.95

If your girls had the chance to design a pair of flip flops, they’d probably end up looking something like this. Lightweight, hardwearing, comfy and splashed with eye-catching designs courtesy of our in-house print team.


More Info
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BLUE MERMAID PRINTED FLIP FLOPS

BLUE MERMAID PRINTED FLIP FLOPS

$17.95

If your girls had the chance to design a pair of flip flops, they’d probably end up looking something like this. Lightweight, hardwearing, comfy and splashed with eye-catching designs courtesy of our in-house print team.


More Info
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WHITE FRUIT FLAMINGO MINDY 3D NOVELTY BABYGROW

WHITE FRUIT FLAMINGO MINDY 3D NOVELTY BABYGROW

$32.95

Soft comfortable baby grows are essential, but they don’t have to be dull. We’ve bedecked ours in an eye-catching print and added 3D details to make it as cute as she is.


More Info
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TURQUOISE CREAM STRIPE BUCANEER JERSEY SHORT

TURQUOISE CREAM STRIPE BUCANEER JERSEY SHORT

$27.95

For running wild in style and then relaxing later, these shorts tick all the boxes. Crafted from the comfiest cotton we could find and with little details to remind you that they’re something special.


More Info
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GREEN SURFING TREX BEN SCREENPRINT T-SHIRT

GREEN SURFING TREX BEN SCREENPRINT T-SHIRT

$19.95

Crafted from super-soft cotton and adorned with a detailed screen-print, this t-shirt will fast-become his favourite. Each print has been dreamt up in house and is guaranteed to capture the imagination.


More Info
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YELLOW OCTOPUS AND DIVER BEN SCREENPRINT T-SHIRT

YELLOW OCTOPUS AND DIVER BEN SCREENPRINT T-SHIRT

$19.95

Crafted from super-soft cotton and adorned with a detailed screen-print, this t-shirt will fast-become his favourite. Each print has been dreamt up in house and is guaranteed to capture the imagination.


More Info
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BEN SCREENPRINT T-SHIRT

BEN SCREENPRINT T-SHIRT

$19.95

Crafted from super soft cotton and adorned with a detailed screen-print, this t-shirt will fast-become his favourite. Each print has been dreamt up in house and is guaranteed to capture the imagination. Why not collect them all?


More Info
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CREAM MULTI FLORAL DEEDEE PRINTED LEGGINGS

CREAM MULTI FLORAL DEEDEE PRINTED LEGGINGS

$19.95

For when it’s too cold for bare legs, it’s trusty leggings to the rescue. Made from super-soft cotton. A perfect choice all year round.


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CREAM BLUE PLANT STRIPE HARBOUR JERSEY TOP

CREAM BLUE PLANT STRIPE HARBOUR JERSEY TOP

$27.95

Add a splash of nautical style to your girl’s wardrobe with this Breton-style jersey. Adorned with a smattering of stripes and crafted from soft yet sturdy cotton jersey it’s an easy to wear layer that he can throw on for any occasion.


More Info
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CREAM STRIPE GLITTER BUGS JOSIE JERSEY PRINTED DRESS

CREAM STRIPE GLITTER BUGS JOSIE JERSEY PRINTED DRESS

$34.95

Made from superfine soft cotton jersey this trapeze shaped dress is so comfortable she’ll want to wear it day after day. In new season, unique-to-Joules prints and perfect to pair with tights or leggings.


More Info
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Green Beetle Chomper Applique T-Shirt

Green Beetle Chomper Applique T-Shirt

$32.95

Say hello to our terrifying t-shirt! Made from soft yet sturdy cotton and with an interactive applique. it’s all set to go down a storm with little ones with a truly wild side.


More Info
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Cream Blue Stripe Juno Peplum Midi Dress

Cream Blue Stripe Juno Peplum Midi Dress

$39.95

This new dress is set to be the star of her spring and summer wardrobe. Easy to wear and with a hotchpotch of stripes, it’s an instant outfit all on its own. Crafted from soft yet hardwearing cotton, when she eventually outgrows it, it’ll be perfect to be passed onto her little sister, cousin or friend.


More Info
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NAVY TREASURE MAP BUCANEER JERSEY SHORT

NAVY TREASURE MAP BUCANEER JERSEY SHORT

$27.95

For running wild in style and then relaxing later, these shorts tick all the boxes. Crafted from the comfiest cotton we could find and with little details to remind you that they’re something special.


More Info
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TIANA FRILL SLEEVE SWEATSHIRT

TIANA FRILL SLEEVE SWEATSHIRT

$37.95

With frills to the sleeves and characters she’ll love, you can expect to see a lot of this sweatshirt in the coming months and beyond.


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WINSTON PEEKER POCKET T-SHIRT

WINSTON PEEKER POCKET T-SHIRT

$32.95

You can’t beat a classic striped Breton inspired t-shirt for summer dressing, especially when there’s a snappy little surprise in the pocket… He’ll love this top and you’ll love it too - it’s crafted from cotton that won’t lose its colour or shape no matter how many times its washed or worn.


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CHAMPION NOVELTY JOGGERS

Toddler Boys

$34.95
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CHAMPION NOVELTY JOGGERS

CHAMPION NOVELTY JOGGERS

$34.95

Make sure he can kick back in style this season with these super soft new joggers. Crafted from a cosy and stretchy cotton blend and featuring cool artwork detail - they’ll be his new go-to trousers.


More Info
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DALE HALF ZIP SWEATSHIRT

DALE HALF ZIP SWEATSHIRT

$34.95

As warm and easy to wear as any little boy on-the-go could wish for. The half zip fastening makes it easy to pull on (and take off) and the stand collar will help keep any breezes at bay.


More Info
SNUGGLE FLUFFY CHARACTER GLOVES

Accessories

$14.95
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SNUGGLE FLUFFY CHARACTER GLOVES

SNUGGLE FLUFFY CHARACTER GLOVES

$14.95

These gloves might look cool, but they’ll keep his hands as warm as toast. They're super soft and come with cool character details that are sure to keep his hands moving.


More Info
CHUMMY CHARACTER HAT

Accessories

$24.95
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CHUMMY CHARACTER HAT

CHUMMY CHARACTER HAT

$24.95

This hat is a perfect gift for any little one who’ll need warmth throughout the colder months of the year. Hand-stitched for that ‘could’ve been from granny’ look, its homespun charm is one of the reasons we love it. Perfect to pair with the Chummy Mittens.


More Info
CHUMMY CHARACTER MITTENS

Accessories

$22.95
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CHUMMY CHARACTER MITTENS

CHUMMY CHARACTER MITTENS

$22.95

Keep his little fingers warm with these character mittens. Hand-stitched for that ‘could’ve been from granny’ look, its homespun charm is one of the reasons we love it. Perfect to pair with the Chummy Hat.


More Info
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NAVY STRIPE HORSE KAYE APPLIQUE DRESS

NAVY STRIPE HORSE KAYE APPLIQUE DRESS

$42.95

This simple A-line dress is proof than an applique can be enjoyed at any age. Bursting with charm and character and crafted from the softest (yet sturdiest) cotton we could lay our hands on. A perfect addition to any first wardrobe.


More Info
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DUSTY PINK PARTYKINS PARTY TIGHTS

DUSTY PINK PARTYKINS PARTY TIGHTS

$14.95

Every girl needs a pair of fun party tights! This pair feature eye-catching designs, have colour contrast toes and are sure to give her outfit just the right amount of sparkle.


More Info
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FRENCH NAVY DOG WILDE NOVELTY KNEE LEGGINGS

FRENCH NAVY DOG WILDE NOVELTY KNEE LEGGINGS

$19.95

Description She’ll love discovering the fun screen printed characters on the knees of these leggings. Ideal for little nippers on the go and perfect for pairing with dresses, skirts or tunics.


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DALE SWEATSHIRT

Toddler Boys

$34.95
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DALE SWEATSHIRT

DALE SWEATSHIRT

$34.95

Description As warm and easy to wear as any little boy on-the-go could wish for. The half zip fastening makes it easy to pull on (and take off) and the stand collar will help keep any breezes at bay.


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KRISTA LUXE PARTY PURSE

Accessories

$34.95
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KRISTA LUXE PARTY PURSE

KRISTA LUXE PARTY PURSE

$34.95

Description Sparkle and shine with this star-shaped sequin purse. Perfect for parties and playtime, it’s an accessory she’ll love. A great gift idea.


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Harlequin Dale Sweatshirt

Toddler Boys

$34.95
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Harlequin Dale Sweatshirt

Harlequin Dale Sweatshirt

$34.95

Description This classic sweatshirt is perfect to have close by no matter what season it is. Made to pull on over shirts and t-shirts alike and crafted from hardwearing cotton, in years to come we guarantee he’ll still be reaching for it with gusto.


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French Navy Dinosaur Mack Novelty Top and Pant Set

French Navy Dinosaur Mack Novelty Top and Pant Set

$44.95

Description For any boy who’s a bit of a character this top and bottoms set will tick all the boxes.. Super soft cotton 3D details will stimulate your little one’s mind, making it as practical as it is charming. A great gift idea.


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Multi Stripe Tortoise Fife Long Sleeve Baby grow

Multi Stripe Tortoise Fife Long Sleeve Baby grow

$39.95

Description Adorned with a unique applique, this baby grow is a must for all little crawlers and explorers. Cut from soft-against-the-skin cotton, footless for ultimate comfort and with well-placed poppers for easy-on and easy-off.


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MELLITA MOCK LAYER TOP

Girls

$32.95
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MELLITA MOCK LAYER TOP

MELLITA MOCK LAYER TOP

$32.95

Description This mock layer jersey top has been crafted from the softest cotton we could find. Perfect to pair with all manner of jeans, chinos and leggings - and adorned with a hand-painted print that sure to catch the eye.


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LAYLA JERSEY WOVEN MIX DRESS

Toddler Girls

$42.95
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LAYLA JERSEY WOVEN MIX DRESS

LAYLA JERSEY WOVEN MIX DRESS

$42.95

Description This long sleeve dress has been crafted from two different fabrics - it has a jersey top and woven skirt, giving it the appearance of two seperate garments. Perfect for whenever and whenever, it’s an easy-to-wear piece you can’t really go wrong with.


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POPPY LONG SLEEVE TOP AND FRILL LEGGING SET

POPPY LONG SLEEVE TOP AND FRILL LEGGING SET

$39.95

Description Featuring a cool, tactile design this versatile two-piece set will be a great addition to her first wardrobe. Crafted from super-soft cotton, the top and bottoms can be matched, mismatched and paired with almost anything in her wardrobe.


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BARNACLE T-SHIRT AND SHORTS SET

BARNACLE T-SHIRT AND SHORTS SET

$32.95

Description Getting him dressed and ready for the warm days of summer is easy with this t-shirt and shorts set. Crafted from super soft cotton and splashed with fun seaside-inspired prints.


More Info